Signage is one of the most important elements of your brand. Whether it’s signage to guide visitors around your corporate headquarters or promote your business long after you’ve knocked off the night, it makes sense to invest time and effort to get it right.
Options for corporate and business signage include shopfront, awning, neon and LED signs, A-frames, wall signs, directory signs and even vehicle wrapping. Digital signs introduce a whole new element of flexibility.
But whatever option you choose, there are some simple rules to help your signs stand out. Here’s what you need to know before you embark on your next signage project.
1. It’s all about the brand
Signs are all about branding. Your company name, brand colours, your eye-catching logo and the service you provide. That’s it. Make sure your brand is consistent across every format: your signs, your website, your Facebook page, your stationery.
2. Mind your words
More words mean small words on a sign. There’s a time and place for a mission statement, and it’s not on your business sign.
3. Colour is everything
Strong colours and maximum contrast are vital. Think of the classic Coca-Cola sign. Red and white. You can see it a kilometre away, and it’s instantly recognisable around the world.
4. Maximise the impact
Does your sign stand out from the surrounds? Is it readable from a distance? Does it need lighting? Does the typeface reflect the nature of your business and company? Is the logo instantly recognisable?
5. Go outside the team
Insiders see what they expect to see, or what they’ve always seen. Familiarity breeds complacency. When it comes to brands, logos and signs, an outsider’s viewpoint can open the door to fresh thinking. That’s where professional advice is invaluable.
Singleton Moore Signs has worked with some of the biggest corporate and service organisations in Australia, and our creative team is just as excited about creating unique, striking signs for businesses.
We can advise on size, font, location, materials, lighting, and buildability. We build multiple hold points into the process, to ensure quality control, brand protection and consistency, and uniformity. Talk to us about our services, and how we can assist with your signage project.