Standing out in a competitive marketplace is a tricky task, but a corporate signage rebrand
is an effective way to reinvigorate your marketing strategy and visually take your business to the next level.
Here are 7 signs that it might be time to freshen up your signage.
1. People’s perception of your brand is inaccurate
While brands aim to shape their own message, your reputation is largely decided by how well your branding meets the expectations of your customers. By having clarity in your brand’s language, customers recognise what they can expect, and feel like their expectations have been met or exceeded.
2. Your branding is stale
While your brand might be superior to its competitors, making that fact known can be difficult. According to the Sign Research Foundation, a third of shoppers say they’ve been drawn into unfamiliar stores based on the quality of their signage alone – so if you’re looking to attract new customers, keeping branding fresh can deliver them.
3. Your signage is attracting the wrong target market
Engaging with the right audience is important – and having signage that reflects both your industry and company culture is how you appeal to them. If the signage doesn’t match your company’s personality, philosophy or services the audience won’t identify with it.
4. You’re merging with another company or changing company name
If you’ve merged with another company or decided to change your trading name, it’s time to rethink your signage. If you’re chasing a different audience or changing up how you communicate your strengths, fresh signage helps make the public aware of your new direction.
5. You’re refreshing your branding
From Netflix to Lego, it’s no secret some of the world’s most popular brands have undergone massive rebranding campaigns. If you’re refreshing your organisation’s brand, it’s important not to overlook your signage.
6. Your signage is looking a little weather-beaten
Keeping your signage attractive is key to appealing to your target market. Forgetting about your signage after it’s installed is common, but its effectiveness is influenced by weather conditions. Keeping your signage in good shape is vital for making the best impression.
7. Your competitor’s signage stands out more
High-quality branding is one of the best ways to have your company stand out in a competitive marketplace. It’s important to keep your corporate signage contemporary and ahead of the curve, especially when compared to your competition.
Corporate signage is one of the most cost-effective investments an organisation can make – think of it like a salesperson that works 24/7. So talk to us about creating custom signage that is fresh and engaging.