In a competitive marketplace, a memorable and engaging visual presence gives your business an edge. Good signage is a key part of this presence, helping to attract potential customers and position your business as the obvious choice.
We take a look at some of the general guidelines to follow for signage design, and why it all starts with creating a strong brand.
Why your branding matters
Your brand forms your business identity in the minds of the general public. Think about some well-known brands. The 2018 Forbes list of most valuable brands puts Apple at number one, followed by Google and Microsoft. Each corporation has an instantly recognisable brand, and that brand features on everything pertaining to the company.
When you are considering how to create your own brand, there are a few critical things to think about. Your branding should be easily transferrable across multiple formats – it needs to work on everything from your stationery to your website, marketing communications and signage. To be most effective, it also needs to be simple, visually engaging and communicate what your business is about.