Singleton Moore Signs was engaged to rebrand Bupa’s entire network of retail centres and agencies throughout Australia; totalling close to 140 locations.
To maximise the impact of the new branding, the expectation from Bupa was to rebrand all sites over the one weekend.
We conducted site surveys at least location and then developed conceptual designs for the client, including photo montages for each site.
Prototype logos and other branding elements were manufactured and were tested at various locations.
After approval, a team dedicated to the project coordinated the signage through production, including graphics and fabrication elements, and the logistics of ensuring that correct signs arrived at each location.
We managed installation of the various signage components at each location across Australia and the rebrand was successfully completed and in place for Monday trading.