Is it time to refresh the look and feel of your company? A corporate rebranding is a complete rebuild of your company’s purpose, story, and visual presence. It’s an opportunity to differentiate your company from its competitors and re-establish its place in the market.

The visual aspect is key when it comes to rebranding, and it’s the first change that customers will notice. If you’re looking to rebrand, here are five attention-grabbing design trends to consider for your signage.

1. Gradients 

Gradients – otherwise known as colour transitions – had been all but forgotten about until Instagram controversially reintroduced them in their logo. Since then, gradients have dominated design trends thanks to their ability to add flair while still keeping logos and other elements clean and simple. Gradients bring subtle effect and power to an image, allowing you to add boldness without going for full colour.

2. Creative typography 

When it comes to fonts, big and bold is right on trend. Sans serif is back, and creativity is key. Think original and custom fonts and text like cropped typography, where parts of letters are erased to create an eye-catching effect while maintaining readability.

3. Minimalist logos 

Logos are pared back to the basics, with clear and simple design, bold legible fonts and geometric shapes. Mozilla’s logo is a great example. Negative space designs where shapes or images form part of the letters are still on-trend. You can also give your design a three dimensional feel with slices – lines that cut through the logo.

4. Animations 

Introducing animation and interactivity to your signage is a great way to step your brand into the digital age and engage your customers. People love to sit, flick, and play with things. Let your customers scroll through available information to find what they need or animate signage for visual appeal.

5. Cinemagraphs 

The latest trend in digital design can be used in signage too! Cinemagraphs are inanimate photos that have a small repeated motion in one area. For example, a picture of a still landscape with rushing water. Cinemagraphs provide an unusual, engaging new experience for customers and really stand out from the crowd.

Ready for rebranding? At Singleton Moore Signs, we can work with your corporate rebranding team to bring your vision to life with fresh on-trend signage. We make the process easy, delivering a turnkey solution from design to manufacture and installation. Contact us to discuss your rebranding today!