Is it time to refresh the look and feel of your company? A corporate rebranding is a complete rebuild of your company’s purpose, story, and visual presence. It’s an opportunity to differentiate your company from its competitors and re-establish its place in the market.
The visual aspect is key when it comes to rebranding, and it’s the first change that customers will notice. If you’re looking to rebrand, here are five attention-grabbing design trends to consider for your signage.
Gradients – otherwise known as colour transitions – had been all but forgotten about until Instagram controversially reintroduced them in their logo. Since then, gradients have dominated design trends thanks to their ability to add flair while still keeping logos and other elements clean and simple. Gradients bring subtle effect and power to an image, allowing you to add boldness without going for full colour.
2. Creative typography
When it comes to fonts, big and bold is right on trend. Sans serif is back, and creativity is key. Think original and custom fonts and text like cropped typography, where parts of letters are erased to create an eye-catching effect while maintaining readability.