
The Importance of Signage for Your Business
It’s rare to see a storefront or office space that doesn’t have accompanying signage.
You might think signs are pretty simple, just a means of letting people know a business exists – but well-designed signage can do a lot more than that.
Here’s what clear and engaging signage can do for your business.
Market your business 24/7
An easy-to-read sign is on display all the time, working as a round-the-clock marketing tool. Even when your business is closed, a sign is still there, alerting people to your presence and telling them in an instant what you do.
Attract customers
Signage that is well designed and engaging encourages people to walk through your doors. If your signage hasn’t been updated for a while, you could be missing out on catching the eye of potential customers.
Make a good first impression
Your signage is often the first impression a customer will have of your business. You can express a lot about your business through its signage – culture, ethos, personality, trustworthiness.
Keep your business top of mind
Colours, images, and patterns tend to stick in people’s minds much longer than words alone. That’s why signage is such a powerful tool for reminding customers of your presence. Use your logo, your brand colours and eye-catching design to make your signage memorable.
At Singleton Moore Signs, we know how to create effective signage that stands out from the crowd and works hard for your business. We can help you refine your ideas and bring your brand to life with a turnkey signage solution – from design to manufacture and installation.
Contact us to discuss your requirements, including shopfront fascia signs, a-frames, building directories, directional signage, exhibition signage and even vehicle wraps if you’re keen to advertise your business while you’re on the go.
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