Boosting your brand recognition
Colour can actually increase brand recognition by 80%, according to research from the University of Loyola. An analysis of the top 100 global brands shows many people recognise key brands from their signature colours.
Think Microsoft, Coca-Cola, McDonald’s or Facebook. All these brands are readily identified by their colours.
The most popular branding colours emerged as black (34%), blue (30%), red (30%) and yellow (9%).
Building your brand image with colour
According to the Impact of Color on Marketing report, people make up their mind within 90 seconds of their first interaction with other people or products. Between 62 and 90% of this assessment is based on colour.
This means colour communicates messages about your business. It can reinforce your brand image and values by reflecting traits such as trust, loyalty or youthfulness.
So colour really does matter when it comes to signage rebranding. It can help attract new customers, reinforce customer loyalty and reframe your company image. Ask us how we can help you gain maximum impact from your signage rebranding.